Welcome to Free Customer Value Conversations Tactics: A great way to start leveraging the power of your customers today!

Would you like to turn "ordinary conversations" with your customers into Customer Value Conversations right away? These new format conversations will generate more business from your current clients, foster the development of real Raving Fan evangelists, and, of course, create unsolicited testimonials. (Can you even imagine that? Great testimonials you never had to beg for?)

The first 10 articles that follow are the "Reader's Guide" version to this site's soon-to-be- published bible: Fee Resistance: How to Get Paid What You Are Worth. That product will be coming soon and will expand greatly on the FREE articles that follow. But don't wait for that day to come.

Start to develop these conversations with your clients today, and you will see an immediate change in your business. Each article has a simple heading based upon the main strategy it addresses. I strongly encourage you to simply read each article one at a time from the top starting with "How to Avoid the Kiss of Death When Asking for Your Next Testimonial." The articles are relatively short so you can get the "big picture" of the entire process in under an hour of reading once all are published here. (Some of these are still "at the printers." That's my story and I'm sticking to it. But they will all be up here very soon.)

I learn something new from nearly every interview I do. Each time I learn something worth sharing; it will be posted to this site as an article. Premium Members to our site get first crack at the new articles. (More . . .) But all articles will find their way here eventually, so stop by often. Every time a new article is posted, you will see it right at the top of the core list marked NEW.

If you like the articles, you can also subscribe to the Free Stories From the Customer Front Lines Newsletter. (More . . .) As you might imagine from the title, these very brief stories come right from the front lines of talking to customers. Each edition will give you just one new thought to consider when conducting your customer value conversations. I promise that if you read each edition and commit to applying the lesson to your conversations, that your customer relationships will deepen and fee resistance will soon be gone from your business.

Ciao,

Bill Metcalf, CEO, FeeResistance.com

Email: bill@feeresistance.com

P.S. Hey! What bugs you about this website? As Rosanne Rosanadana from Saturday Night Live used to say, "It's always something!" If you let me know, I can most likely fix it straight away. Just shoot me an email with the "bug." Be sure to include the page address.

Top Ten Core Articles for the Elimination of Fee Resistance

1) "The Scariest Question You Will Ever Ask Your Client."

This article will give you a very clear idea of how Customer Value Conversations work. At the end of the article, you will get a special bonus! You will get free access to the exact scripts I use to start these conversations with clients and prospects.

2) "How to Avoid the Kiss of Death When Asking for your Next Testimonial" When there is no time to do "customer value conversations," and you need a quick way to ask someone for a testimonial, don't ask until you read this article. Stop begging. Stop asking your clients, "Can you do me a favor . . ?" No one wants to do you a favor. Not really. But what if YOU could do THEM a favor by interviewing them about their work with you? Now that will produce some really hot testimonials.

The next 8 are coming soon!

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